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URBAN OUTFITTERS TV: OUAI HAIRCARE EFFORTLESS BEAUTY

I'm super happy to have worked with my go-to haircare line, Ouai, and a long time favorite Urban outfitters on this collaboration. I really admire Ouai for creating hair products for that quick, easy, no-frills getting ready process. I've never been huge on using hair products on a day to day basis, but Ouai makes it super doable and self explanatory.

Video shot by Ted Demmons

Hair by Danny Newsham